THE BIG BAD WOLF
Sometime towards the end of 2012, a small advertisement appeared in the local newspapers. An event called The Big Bad Wolf Book Sale would take place at The Mines Convention Centre in Sungai Besi around December 2012. I remember the rather plain ad which promised massive discounts even better than those seen at MPH Warehouse sales. I remember the slight tinge of excitement as I digested the details. I remember making a point to visit the sale even though I live more than 120km away. The long, long line of cars as they queued to find parking space. The huge convention hall filled to the brim with THOUSANDS of books. I didn't know where to start. Where to look. People were carting away or walking around with their arms full of books. Some were pulling trolleys and those wheelie luggage bags you see at airports. When I picked up a few books to check the prices, I clearly remember being FLOORED. What? RM5 for a brand new hardcover? Never!!!! RM6 or RM8 for a book which usually retails at RM30 at any store in Malaysia? I remember having palpitations due to excitement. Ok, so maybe the selection wasn't exactly what you would find at Kinokuniya but with thousands of books and rock bottom prices, I definitely found books worth buying. Nothing to complain about really.
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My BBW loot for 2014. |
By mid 2013, the Big Bad Wolf had taken the books on a road trip to major states in the Peninsular and Malacca's sale was held at the Melaka International Trade Centre (MITC). So close to my then office. Yay! I think I went at least 3 times and was able to browse at leisure compared to the my first frenzied, mad, crazy grab at Mines.
When December 2013 came about, I didn't even bother going to Mines as I knew they would come to Malacca in good time. They did and it just ended last week. I went twice and my loot is smaller compared to the other sales but it doesn't matter because I only bought stuff which I think was worth it and not just because it was cheap. More importantly, they are books which I feel I would really like to read.
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Cook books by Nigella and Jamie which are a fraction of the original prices |
BBW (as it is called today) has successfully branded itself, if you ask me. There is organised online and print media advertising and you can see that trained media people are behind their popularity and strategic marketing. If people used to complain that books for young children (picture, reference and stories) were too expensive, they certainly aren't at BBW sales. Mothers and fathers were carting books for their young ones by the hundreds and home libraries have expanded so much that kids are saying there is no need to visit the library because there are more than enough books to read at home. That's wonderful in my opinion because I do agree that books are terribly expensive in Malaysia. True that incomes have risen over the years but the average household still cannot afford to go to a bookshop and splurge on a book buying spree anytime they feel like it.
So here's a big THANK YOU to the Big Bad Wolf team who have made book owning and reading more popular and accessible and a reality to Malaysians from all walks of life. It is said that the average Malaysian reads only 2 books a year but with BBW on the scene, hopefully this number will increase slowly. As an observation, I think most BBW customers are mostly urbanites as they have the means and the transport. Perhaps it is about time the authorities like government backed youth and family organisations recognised the significance of BBW sales and attempt to bring the rural dwellers to the convention centres and raise awareness about the importance of owning and investing in books. Rural children should not be left behind and be asked to depend on the often poorly-stocked county libraries. A home library is one of the simple joys of childhood.
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Hardcover reference books for kids. From RM10-15 each! |